Henry's Mom, M.D.

Tuesday, August 21, 2018

Cadbury Dairy Milk Lickables Lands in the Philippines

Snacking company Mondelez Philippines unveils its latest product Cadbury Dairy Milk Lickables, which combines the delicious taste of Cadbury chocolate in a spoonable format with exciting treats inside.  

Latest product from Mondelez Philippines enters growing parent-to-child segment
With the goal to become the best snacking Company in the world and create more moments of Joy, Mondelēz International has launched a new and delightful entry product in its Southeast Asia Markets. Cadbury Dairy Milk Lickables is especially created to provide consumers enhanced product experiences and bonding opportunities with their kids. 
            In Southeast Asia the Company has seen emerging trends which influence how consumers purchase and enjoy snacks, including shifts in income which lead consumers to seek enhanced product experiences.
            To address this growing consumer trend in the area, which is a focus for investment, the Company has launched Cadbury Dairy Milk Lickables in Malaysia and the Philippines. During its product launch in an exclusive event at The Mind Museum in Bonifacio Global City, Taguig, Arlene Amante, Brand Manager for Chocolates of Mondelez Philippines, enthusiastically introduced the product as the Company’s first entry into the growing parent-to-child chocolate segment.
“Lickables combines the well-loved taste of Cadbury Dairy Milk in a unique spoonable format. To delight families, it comes with an exciting themed prize toy inside. The brand is proud to launch Cadbury Dairy Milk Lickables in Southeast Asia with beloved Pokemon character toys too!” Amante explained.
Creating Moments of Joy Through Taste and Experience
In emerging economies like the Philippines and Malaysia, income shifts have challenged the traditional definition of a consumer. Mondelēz International has noted that growing middle-class consumers now demand for products and formats which fit their lives and growing families. They seek enhanced brand experiences which go beyond the first bite.
As for Filipino families, Amante said, “Our insights have shown the trend in income shifts affecting the parent-to child segment. Parents’ lives have grown to be hectic. Because of this, their interests lie in spending time with their family, who still come first in their priorities.” She added, “To address these lifestyle needs, Mondelez Philippines will continue to expand into consumer white spaces or new categories, creating meaningful innovations to turn ordinary moments into joyful experiences, just like with Cadbury Dairy Milk Lickables.”
            As a new entry in the Market, particularly in the Philippines, Mondelez Philippines created excitement for Filipino families through teaser campaigns leveraging on social media and the internet, which are key touchpoints in consumers’ lives. Amante announced that in the coming months, the market will see and hear more from Cadbury Dairy Milk Lickables in the channels and mediums they prefer like online, TV, billboards and radio.
“Through brands like Cadbury Dairy Milk Lickables, we invest in creating more moments of joy by bringing together the delicious taste experience and bonding spirit of being with a loved one,” Amante said.
With different Pokemon toy freebies that can be collected and a suggested retail price of P46.50 in the Philippines, Cadbury Dairy Milk Lickables can now be availed at your favorite supermarkets and convenience stores.

About Mondelez Philippines Inc.

Mondelez Philippines has been creating more moments of joy by providing consumers with delicious snack products since 1963. Its product portfolio includes: Tang powdered beverages, Eden cheese, mayonnaise, and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City.

Sunday, March 25, 2018

Summer Programs from TULA Philippines

The Ultimate Learning Accelerator or simply TULA, is an award-winning tutorial program founded by international education experts. It is recognized by Globe Future Makers, the Australian Government and Massachusetts Institute of Technology (MIT Solve).  TULA kids consistently get higher grades at school and build essential 21st century skills for their future. 

This summer, TULA is offering two exciting programs, where the kids can either help save the world in KID LEGENDS or create their own world in ART ATTACK

Kid Legends

Summer Programs 2018 from TULA Philippines

The Kid Legends program will let kids explore real-world challenges affecting the earth and their future. 

Summer Programs 2018 from TULA Philippines

Lessons include learning how to protect endangered animals, build solar ovens (Cool, right?), create and launch their very own awareness campaign. 

Summer Programs 2018 from TULA Philippines

Kid Legends is offered in three of their branches. 

Summer Programs 2018 from TULA Philippines

Art Attack: Create Your Own World

In Attack Attack, TULA kids will unleash their creativity and experiment with different art forms.

Summer Programs 2018 from TULA Philippines

Activities include designing their own logo, building their own sculpture and even curating their own art gallery. 

Art Attack is only available at TULA LEGASPI. 

Summer Programs 2018 from TULA Philippines

Both these programs will let your kids make new friends, learn more about society, and build essential skills, character, and attitude. 

Summer Programs 2018 from TULA Philippines

Summer Programs 2018 from TULA Philippines

Dates and Schedule 

Summer Programs 2018 from TULA Philippines

The admission fee is P500 only, which already includes a cap and a notebook. They also have awesome and pocket-friendly payment schemes where you can pay P800 weekly or pay P5,600 upfront (and save P800!).

Summer Programs 2018 from TULA Philippines

If you're ready to sign up, just click on the picture of your chosen program below.

 Sign up for Kid Legends here!          Sign up for Art Attack!

To learn more, you can visit the TULA Facebook Page or their website. #LearnmorewithTULA

Friday, March 16, 2018

Awesome Easter Egg Hunt Parties in Metro Manila 2018

In two weeks, we will be celebrating Easter Sunday. If you still don't know where you will be celebrating, there are a lot of Easter events that will be happening around the metro. 

To help you in your decision, I handpicked a bunch of awesome Easter egg hunt parties as well as amazing Easter weekend staycation promos that will make your kids really EGGcited. Check them out below: 


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