Henry's Mom Blogs: Press Release: Parents and new generation of MILO drinkers bond over Chocomaltee goodness

Sunday, February 22, 2015

Press Release: Parents and new generation of MILO drinkers bond over Chocomaltee goodness

Manila, Philippines, January 2015 – For over 50 years, leading beverage brand MILO has been warming the hearts and tummies of children from generations of Filipino families. With every cup brimming with energy-giving nutrients and the classic Chocomaltee flavor that Filipinos love, MILO has become a familiar mainstay in the breakfast table as the favorite drink in the morning for kids and adults alike.


A cup of the rich, chocolate malt drink evokes nostalgia and wonderful childhood memories to those who grew up with the drink. Elena, a mother of a 10-year-old son and 7-year-old daughter, shares how MILO would always help her gain the energy she needed for sports and other activities since she was a child.

“My mom introduced MILO to me. When I was younger, my mom would prepare a hot cup of MILO for me during breakfast, or after school, before I do my homework. Drinking it would make me feel energized and invigorated,” says Elena. “Until now, a warm cup or a cold glass of MILO, full of its Chocomaltee flavor, makes me feel renewed, energized, and ready for the day’s challenges.”

MILO’s distinct Chocomaltee flavor from a combination of malted barley, milk powder, sugar and cocoa, coupled with the goodness of ACTIGEN-E, a unique combination of vitamins and minerals which help to optimize release of sustained energy from food, is what makes is what makes it special. Children love the goodness of the Chocomaltee taste from a glass of MILO that gives them the energy essential in an active lifestyle.   

“Now that I’m a mom, I have passed on my love for MILO to my children. I prepare MILO for them in the morning, and after school. For variety, I also come up with new ways to include MILO in their nutritious, well-balanced meals,” says Elena. “As they grow up, I hope they can also pass on the Chocomaltee goodness of MILO to their own children.”

Here are some simple ideas to enjoy MILO as a meal partner or a snack.



MILO Dino
No. of Servings: 1

Ingredients:
1 piece MILO 22g
½ cup cold water
sugar to taste
½ cup NESTLÉ Fresh
Ice as needed
MILO powder as needed for topping
crushed chocolate pieces (optional)
crushed KOKO KRUNCH (optional)
candy sprinkle

Procedure:
1.    Dissolve 1 22g pack MILO in water. Add sugar if desired.
2.    Pour in NESTLÉ Fresh. Add ice as needed.
3.    Top with desired amount of MILO powder on top.
4.    To add more color and fun, decorate with chocolate pieces, KOKO KRUNCH and candy sprinkle if desired.



MILO Scramble
No. of Servings:  2-4

Ingredients:
1-2 tbsp chopped mango jelly
½ cup MILO
1-2 cups crushed ice
1 tbsp sugar or to taste
¼ cup BEAR BRAND Powdered Milk Drink

Procedure:
1.    Put mango jelly on 2-3 glasses. Blend MILO, ice and sugar together in a blender jar.
2.    Pour prepared mixture in glasses. Top with BEAR BRAND Powdered Milk Drink before serving.

For more information, log on to the MILO Philippines official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

About MILO

The MILO brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania.

MILO also promotes participation in sports through its Summer Sports Clinics, MILO-B.E.S.T. Center Training Program, MILO Marathon, and MILO Little Olympics. The leading beverage brand believes that these contribute to the holistic development of Filipino champions in sports and in life. 2014 marks MILO’s 50th year in the country.

About Nestle Philippines

Over a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.

Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well-known brands such as NESCAFE, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLE and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.

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